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Description
The course gives students an opportunity to investigate a business issue through original research or design of a business plan. The course has lectures and in-class activities on research design and methodology and on business plans. Students are then expected to develop an independent business research or business plan as their final project. Students also have an introduction to consultancy projects and can write their original research based on a consultancy project.
The module aims to enable students to conduct research into business and management issues, either to produce a new piece of research or to elaborate on a new business plan. Students will gain knowledge and experience in the following areas: research design and business plan design, data collection, data analysis, synthesis and reporting.
The module is delivered in a 3-hour block through a mix of lectures and activities. Private reading and research is an essential part of the module and students are expected to read a substantial amount of theoretical and practical literature. Students are expected to define their own research focus and object and to find the means to execute a particular project through finding or creating relevant data and information.
Module deliveries for 2024/25 academic year
Last updated
This module description was last updated on 8th April 2024.
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