Business Strategy (MSIN0072)

Key information

Faculty: Faculty of Engineering Sciences
Teaching department: 果冻影院 School of Management
Credit value: 15

Restrictions: Module is only available to students on the following programmes: MSc Management (Corporate pathway), SOM Postgraduate Affiliates, MRes Management
Timetable

Alternative credit options

There are no alternative credit options available for this module.

Description

This module exposes students to fundamental issues in business strategy with the aim of analysing business situations from the point of view of the general manager. General managers are responsible for making strategic decisions that ensure the long-term success of the firm. This module teaches students how to identify opportunities and threats in the competitive environment, develop and allocate resources, and engage in competitive interactions with competitors.

The main thesis of this module is that the firm's bargaining position and the value and rarity of its resources and capabilities are essential to its competitive advantage. This advantage derives from the fit between the firm's internal resources, capabilities and the external environment. To sustain this advantage, the firm must leverage early mover positions, barriers to entry and isolating mechanisms, yet in dynamic environments, adaptation becomes critical. The module also considers the implications of digitization of industries and the process of formulating and implementing business strategy.

Module deliveries for 2024/25 academic year

Intended teaching term: Term 1 听听听 Postgraduate (FHEQ Level 7)

Teaching and assessment

Mode of study: In person
Methods of assessment: 50% Other form of assessment

50% Fixed-time remote activity
Mark scheme: Numeric Marks

Other information

Number of students on module in previous year: 0
Module leader: Professor Duncan Angwin
Who to contact for more information: mgmt-postgraduate@ucl.ac.uk

Last updated

This module description was last updated on 8th April 2024.

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果冻影院