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Business Strategy and Analytics (MSIN0093)

Key information

Faculty
Faculty of Engineering Sciences
Teaching department
¹û¶³Ó°Ôº School of Management
Credit value
15
Restrictions
Module is only available to students on the following programmes: - MSc Business Analytics (Postgraduate delivery) - School of Management PGT Affiliates (Postgraduate delivery) - 4th year Management Science (Undergraduate delivery) - Leuven affiliates (Undergraduate delivery)
Timetable

Alternative credit options

There are no alternative credit options available for this module.

Description

Strategy is making interdependent decisions that result in superiour outcomes. Organisations are increasingly using data to inform strategic thinking and decisions.

In this module, students will investigate the question of strategy and data from two perspectives. First, students will cover major strategy frameworks. Second, students will cover analytical approaches that are useful in understanding an organisation’s context and studying the impact ofÌý astrategic decision. Students will cover the foundations of data structure, statistical methods used in decision-making, and the strategic value of data. Methods covered include descriptive analytics, experiments, synthetic controls, and generative AI.

The goal is for students to learn not only practical skills and data analytical methods, but also how to critically frame and assess uncertain environments, situations, and problems.

Module deliveries for 2024/25 academic year

Intended teaching term: Term 1 ÌýÌýÌý Undergraduate (FHEQ Level 7)

Teaching and assessment

Mode of study
In person
Methods of assessment
65% Coursework
35% Other form of assessment
Mark scheme
Numeric Marks

Other information

Number of students on module in previous year
34
Module leader
Dr Anil Doshi
Who to contact for more information
mgmt-postgraduate@ucl.ac.uk

Intended teaching term: Term 1 ÌýÌýÌý Postgraduate (FHEQ Level 7)

Teaching and assessment

Mode of study
In person
Methods of assessment
65% Coursework
35% Other form of assessment
Mark scheme
Numeric Marks

Other information

Number of students on module in previous year
146
Module leader
Dr Anil Doshi
Who to contact for more information
mgmt-postgraduate@ucl.ac.uk

Last updated

This module description was last updated on 8th April 2024.

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