Data-driven Insights into Sustainable Consumer Behaviour (BENV0174)

Key information

Faculty: Faculty of the Built Environment
Teaching department: Bartlett School of Environment, Energy and Resources
Credit value: 15

Restrictions: This module is compulsory for students taking MSc Business and Sustainability only.
Timetable

Alternative credit options

There are no alternative credit options available for this module.

Description

The module offers a practical, method-oriented approach to studying sustainable consumer behaviour, diverging from traditional theoretical learning. This module develops skills in data analysis, predictive modelling, and consumer segmentation, utilising computational techniques to interpret sustainable consumer choices. 听You will learn descriptive and exploratory data analysis, with a focus on spatial and statistical visualisation to comprehend consumer behaviour patterns.听

No prior experience in quantitative analysis or coding is required. Python programming and SPSS Amos are taught for data handling and modelling. By the end of the module you will proficiently use statistical and spatial data, understand key drivers of sustainable consumer behaviour, analyse customer preferences for green products, and leverage social media data for consumer feedback. These skills aim to enhance data-driven decision-making and promote sustainable consumer practices, aligning with broader sustainability goals.

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Module deliveries for 2024/25 academic year

Intended teaching term: Term 1 听听听 Postgraduate (FHEQ Level 7)

Teaching and assessment

Mode of study: In person
Methods of assessment: 100% Coursework
Mark scheme: Numeric Marks

Other information

Number of students on module in previous year: 27
Module leader: Miss Yuerong Zhang
Who to contact for more information: bseer-studentqueries@ucl.ac.uk

Last updated

This module description was last updated on 8th April 2024.

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Useful links

Sustainability

For a list of modules related to climate change as well as social and environmental sustainability at 果冻影院, type 'climate' or 'sustainability' into the search. Visit Sustainable 果冻影院 for information on extra-curricular activity on sustainability.

Important information

The catalogue has been updated with key information about the modules that will run during the 2024/25 academic session. Current and prospective students can browse through the catalogue to consider possible module choices for the coming year.

Please note,听information in the catalogue is听subject to change as teaching and assessment arrangements for 2024/25 may need to be adjusted in line with the University's Feedback and Assessment principles and operating model.

Centrally managed exam durations will be provided on students' individual exam timetables. Arrangements for locally managed exams and in-class activity will be confirmed by the teaching department for the module.

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