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Description
Module Content
The course teaches creative techniques derived from creativity research, the performing arts, and the strategies of high-performance brands. Students will acquire practical creative techniques and skills needed to initiate, develop and expand creative business ideas. Students will discover how unusual methodologies create novel and distinctive solutions to the challenges of starting new enterprises.
During the course students will examine and deploy a range of technical, aesthetic, and creative dynamics involved in the generation of creative enterprise opportunities and apply them to their own enterprise ideas. Students will recognize the potential of creative techniques to find innovative ways to develop their enterprise activities; and explore ways to manifest ideation in new and surprising ways.
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By the end of this module you should be able to:
- 听demonstrate practical strategies for creative innovation.
- apply creative strategies to your own enterprise project
- 听articulate a distinctive and unique enterprise opportunity
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Indicative Delivery Method
One 2 hour workshop per week.
Module deliveries for 2024/25 academic year
Last updated
This module description was last updated on 8th April 2024.
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