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Description
Aims: To introduce students to recent developments and discussions in attitude research.
Objectives: Through the course, students are expected to develop knowledge and understanding of: - the processes that underlie attitude formation - experimental designs in attitude research - techniques to measure explicit and implicit attitudes - theoretical controversies in attitude research - techniques that can lead to attitude change (e.g., persuasion).
Module outline: This course focuses on central construction of social cognition, of relevance for a variety of domains (e.g. marketing, consumer psychology, political psychology, racism and social discrimination). The course examines how attitudes are formed, their structure and implications for behaviour, their malleability, and how they can be changed. Various techniques to measure implicit and explicit attitudes are examined as well as the psychological, physiological, and neural correlates of attitudes. Debates and theoretical models about attitude processing and measurement are discussed. The course focuses also on applications, such as marketing (e.g. persuasion), consumer behaviour, voting behaviour, prejudice and discrimination, and health.
Module deliveries for 2024/25 academic year
Last updated
This module description was last updated on 8th April 2024.
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