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Description
This module is intended to give you frameworks and models that will shape your thinking about small and medium size businesses within the national and global economy for driving forward innovation particularly in the digital health sector. 听Using simulation and gamification, you will gain an understanding of the complexity of initiating a business, the different contexts in which entrepreneurship can flourish, the decision making processes and the dynamics and competitive nature of the digital health marketplace for new products and services. 听You will also reflect on the characteristics of entrepreneurial leadership.
Much attention will be paid to business models, selection of the most appropriate business model and the validation as they relate to health innovations. 听You will also get an introduction to the regulatory environment for digital health technologies both nationally and internationally as well as questions around intellectual property. 听You will consider sources of investment such as venture capital and the governance and control of company decisions that come with different equity arrangements. The subject will come alive through a series of digital health entrepreneurs who will speak to you on a bi-weekly basis.
You will also learn about the critical aspects of running a start-up in terms of acquisition of resources, finances and human resource management. 听
Module deliveries for 2024/25 academic year
Last updated
This module description was last updated on 8th April 2024.
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