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Retail and Consumer Entrepreneurship (MSIN0091)

Key information

Faculty
Faculty of Engineering Sciences
Teaching department
果冻影院 School of Management
Credit value
15
Restrictions
Module is only available to students on the following programmes: - MSc Entrepreneurship - MSc Finance - MSc Management
Timetable

Alternative credit options

There are no alternative credit options available for this module.

Description

Retail is changing at a faster rate than ever before, driven principally by changes in consumer behaviour, enabled by technology. This provides opportunities for novel concepts, ideas and business models to play a role in creating a successful future retail environment.

This module equips aspiring entrepreneurs with the knowledge and skills needed to create a successful and socially responsible retail business in the modern world.听Throughout this course, we will explore a variety of well-established and emerging retail business models while emphasizing the critical role of sustainability and customer centricity in today's ecologically conscious era.听

This course will cover the end-to-end customer journey, experiential retail, last mile and last yard delivery and consumer and retail analytics. The challenges and opportunities in sharing economy sector will be discussed trough lecture content and guest speaker presentation.

The course will draw on guest speakers, site visits and case studies.

Module deliveries for 2024/25 academic year

Intended teaching term: Term 2 听听听 Postgraduate (FHEQ Level 7)

Teaching and assessment

Mode of study
In person
Methods of assessment
70% Dissertations, extended projects and projects
10% Other form of assessment
20% Viva or oral presentation
Mark scheme
Numeric Marks

Other information

Number of students on module in previous year
79
Module leader
Mrs Alina Kim
Who to contact for more information
mgmt-postgraduate@ucl.ac.uk

Last updated

This module description was last updated on 8th April 2024.

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Useful links

Sustainability

For a list of modules related to climate change as well as social and environmental sustainability at 果冻影院, type 'climate' or 'sustainability' into the search. Visit Sustainable 果冻影院 for information on extra-curricular activity on sustainability.

Important information

The catalogue has been updated with key information about the modules that will run during the 2024/25 academic session. Current and prospective students can browse through the catalogue to consider possible module choices for the coming year.

Please note,听information in the catalogue is听subject to change as teaching and assessment arrangements for 2024/25 may need to be adjusted in line with the University's Feedback and Assessment principles and operating model.

Centrally managed exam durations will be provided on students' individual exam timetables. Arrangements for locally managed exams and in-class activity will be confirmed by the teaching department for the module.

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