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Description
Module Content
Successful creative enterprise arises from a diversity of relationships with other others through sharing, constraining, narrating, connecting, and even sparring nascent ideas with others. This module introduces some key concepts and methods relevant to creative startups and early-stage entrepreneurs in a framework and an understanding of social creativity. Students are furnished with tools to apply these concepts to a creative start-up venture in a practical and effective way.
This course teaches methods to build an early 鈥榯ribe鈥� of collaborators and customers by engaging in conversations that resonate with potential allies and then engage a small, specific target customer group and employ some tactics to reach early customers. Students will learn an approach to branding based on differentiation, and an approach to reaching and engaging potential customers, new customers, and repeat customers by developing, sharing and selling creative assets.
The practical element of the course introduces students to Open Space Technology (created by Harrison Owen) as a method for people to work together in self-organising groups. Students will learn the process, co-create and run Open Space together as a group, use Open Space as the method for completing a formative assignment; and then reflect on what happened and how you might apply ensemble processes to your own enterprise.
Indicative Delivery Method
Five weeks of lectures/seminars/workshops and one week of workshops.
Module deliveries for 2024/25 academic year
Last updated
This module description was last updated on 8th April 2024.
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