Strategy, Marketing and Product Management (ELEC0044)

Key information

Faculty: Faculty of Engineering Sciences
Teaching department: Electronic and Electrical Engineering
Credit value: 15

Restrictions: Only for students on MSc of Telecommunications with Business, CPD and 果冻影院 Short Courses.
Timetable

Alternative credit options

There are no alternative credit options available for this module.

Description

Business module, compulsory for students on MSc of Telecommunications with Business

This module examines the environment in which ICT and telecommunications businesses operate and develops an understanding of strategic and business planning.

The syllabus covers:

Macro Economic Models and analysis (We explore some generic models of Global and UK economies; the dynamics of economic change and the relevance to ICT and telecommunications.);
Strategy and the business Environment (A look at Business tools for strategy development and business planning; we explore current strategic issues and their impact on the corporate strategies of network and ICT operators.);
Principles of Marketing and Product Management (The generic principles of marketing, including marketing intelligence, segmentation and targeting. Product and portfolio management, pricing, competition analysis and competitive positioning
ICT Services, today and tomorrow (An examination of today鈥檚 services (e.g.Internet, e-commerce and entertainment. A review of the main strategic, economic and competitive issues confronting the global communications industry)

Module deliveries for 2024/25 academic year

Intended teaching term: Term 1 听听听 Postgraduate (FHEQ Level 7)

Teaching and assessment

Mode of study: In person
Methods of assessment: 100% Coursework
Mark scheme: Numeric Marks

Other information

Number of students on module in previous year: 16
Module leader: Alan Lazarus
Who to contact for more information: eee-msc-admin@ucl.ac.uk

Last updated

This module description was last updated on 8th April 2024.

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