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Description
Aims:
This is 果冻影院 Computer Science鈥檚 principal entrepreneurship module for students seeking to develop and test a new business idea. Over the past ten years we have taught entrepreneurship to thousands of students, resulting in the launch of several innovative businesses.
The module covers the new business lifecycle (selecting and testing a moneymaking idea, preparing a business plan, raising finance, the Exit),听aspects of new business operation (registering a company, setting up your office, understanding financial statements),听and exploiting new e-commerce tools and techniques (doing business electronically, company web sites, online business software and services.)
Intended learning outcomes:
On successful completion of the module, a student will be able to:
- Apply first-hand experience of the selection and deployment of tools, techniques and theories for the identification, validation and structuring of a new business venture.
Indicative content:
The following are indicative of the topics the module will typically cover:
- Invention and innovation, finding and qualifying new opportunities. Business Model Generation.
- Confirming customer needs and testing market demand. Customer development.
- Lean Start-ups: what is your minimum viable product? The value of prototyping.
- Delivery channels and customer relationships. Business Plan and Preparing a Pitch.
- Financial Forecasting, Costing and Pricing. Management accounts. Cash-flow and profit and loss.
- Developing sustainable competitive advantage.听Intellectual Property Rights.
- Corporate form and structure. Founder dilemmas - team, equity, remuneration etc. Developing your brand.
- Defining and testing critical business model uncertainties. Measuring progress.
- Common start-up metrics.
- Sources of Funding.听Presenting to VCs.
- Class presentations, conclusions and next steps.
Requisites:
To be eligible to select this module as optional or elective, a student must be registered on a programme and year of study for which it is a formally available.
Module deliveries for 2024/25 academic year
Last updated
This module description was last updated on 8th April 2024.
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