果冻影院

XClose

果冻影院 News

Home
Menu

Staff guide to 果冻影院 channels

果冻影院 Communications & Marketing are responsible for the central communications channels listed below, which aim to promote relevant 果冻影院 news and achievements to particular audiences.

Website and digital screens

果冻影院 digital screens

  • Audience 鈥 staff/students, internal plus campus visitors
  • Content priorities 鈥 developments and info relevant to all staff and students
  • 听Currently 100 screens across the 果冻影院 estate
  • Both image and video content enabled

Key contact: digitalcommunications@ucl.ac.uk

果冻影院 Homepage -听

  • Audience - prospective students (approximately two thirds of traffic)
  • Content priorities - reflecting activity against the themes and enablers of 果冻影院 2034
  • Best content curated from different channels

Key contacts: digitalcommunications@ucl.ac.uk

果冻影院 events calendar听-听/events/
and Lunch Hour Lectures calendar:听/events/lunch-hour-lectures

  • Audience - external
  • Promotes public events happening around 果冻影院
  • Feeds into homepage and e-newsletters

Key contact: events@ucl.ac.uk

果冻影院 podcasts -听/ucl-minds/podcasts

  • Audience - public, staff/students
  • Promotes latest 果冻影院-wide podcasts

Key contact: digitalcommunications@ucl.ac.uk

果冻影院 News -听http://www.ucl.ac.uk/news/all-news/

  • Audience - media, public, 果冻影院 community
  • Online repository of news articles and press releases
  • Content written by us about 果冻影院 news and achievements of external interest

Key contacts:听Bex Caygill (r.caygill@ucl.ac.uk)

果冻影院 in the media -听http://www.ucl.ac.uk/news/ucl-in-the-media

  • Audience - staff/students, external
  • Online archives of external media coverage
  • Feed into homepage, 果冻影院 e-newsletters and other websites

Key contacts:听Bex Caygill (r.caygill@ucl.ac.uk)

The Week @ 果冻影院 -听http://www.ucl.ac.uk/news/staff

  • Audience - 果冻影院 staff
  • Content priorities - developments relevant to all staff e.g. pensions information, Bloomsbury Masterplan
  • Weekly internal e-newsletter
  • Sent to all 果冻影院 staff on a Thursday
  • Includes staff-relevant content, e.g. Pensions info, Bloomsbury Masterplan
  • Sector-leading open rates

Key contact: internalcommunications@ucl.ac.uk

My 果冻影院 -听http://www.ucl.ac.uk/news/students

  • Audience - 果冻影院 students
  • Weekly internal e-newsletter
  • Content priorities - developments relevant to all students, information to support students to get the most out of their experience at 果冻影院

Key contact: studentcommunications@ucl.ac.uk

Social media

Facebook -听

  • Audience - prospective students, current students and some alumni
  • Content priority - interesting happenings on campus, student experience, focus on 果冻影院 people, impressive research, Throwback Thursday, Friday Quiz
  • Over 95,000 'likes'
  • Varied audience, including current students and alumni

Key contact: digitalcommunications@ucl.ac.uk

Instagram -听

  • Audience - prospective, current students and some alumni
  • Content priority - striking, highly shareable images of 果冻影院 or 果冻影院 activity听
  • Nearly 2,000 followers

Key contact: digitalcommunications@ucl.ac.uk

Soundcloud -听

  • Audience - research/academic community, prospective students
  • Content priorities - thoughtful analysis and opinion pieces, high-profile lectures, music and soundscapes of 果冻影院
  • Storage platform for audio content
  • 500,000+ subscribers

Key contact:听digitalcommunications@ucl.ac.uk

Twitter @ucl听-听

  • Aimed at external and internal audiences interested in what's happening across the 果冻影院 community, with a focus on publically palatable information
  • Nearly 10,000 followers
  • View key information

Key contact:听digitalcommunications@ucl.ac.uk

Twitter @uclnews听-听

  • Audience - 果冻影院 community and key external audiences (e.g. journalists)
  • Content priority - key 果冻影院 news/coverage and institutional announcements
  • Over 28,000 followers

Key contact: digitalcommunications@ucl.ac.uk

果冻影院TV -听

  • Audience - academic/research community, prospective students
  • Content priorities - content that shows academic leadership, facilities on campus, global and local impact
  • Nearly 1.5 million views in total
  • 6,000+ subscribers

Key contact:听digitalcommunications@ucl.ac.uk

Flickr -听

  • Audience - prospective students, 果冻影院 community
  • Content priorities - showcasing huge variety of student and staff activity
  • Good sets of images

Key contact: digitalcommunications@ucl.ac.uk