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果冻影院 Communications & Marketing are responsible for the central communications channels listed below, which aim to promote relevant 果冻影院 news and achievements to particular audiences.
Website and digital screens
果冻影院 digital screens
- Audience 鈥� staff/students, internal plus campus visitors
- Content priorities 鈥� developments and info relevant to all staff and students
- 听Currently 100 screens across the 果冻影院 estate
- Both image and video content enabled
Key contact: digitalcommunications@ucl.ac.uk
果冻影院 Homepage -听
- Audience - prospective students (approximately two thirds of traffic)
- Content priorities - reflecting activity against the themes and enablers of 果冻影院 2034
- Best content curated from different channels
Key contacts: digitalcommunications@ucl.ac.uk听
果冻影院 events calendar听-听/events/
and Lunch Hour Lectures calendar:听/events/lunch-hour-lectures
- Audience - external
- Promotes public events happening around 果冻影院
- Feeds into homepage and e-newsletters
Key contact: events@ucl.ac.uk听
果冻影院 podcasts -听/ucl-minds/podcasts
- Audience - public, staff/students
- Promotes latest 果冻影院-wide podcasts
Key contact: digitalcommunications@ucl.ac.uk听
果冻影院 News -听http://www.ucl.ac.uk/news/all-news/
- Audience - media, public, 果冻影院 community
- Online repository of news articles and press releases
- Content written by us about 果冻影院 news and achievements of external interest
Key contacts:听Bex Caygill (r.caygill@ucl.ac.uk)
果冻影院 in the media -听http://www.ucl.ac.uk/news/ucl-in-the-media
- Audience - staff/students, external
- Online archives of external media coverage
- Feed into homepage, 果冻影院 e-newsletters and other websites
Key contacts:听Bex Caygill (r.caygill@ucl.ac.uk)
The Week @ 果冻影院 -听http://www.ucl.ac.uk/news/staff
- Audience - 果冻影院 staff
- Content priorities - developments relevant to all staff e.g. pensions information, Bloomsbury Masterplan
- Weekly internal e-newsletter
- Sent to all 果冻影院 staff on a Thursday
- Includes staff-relevant content, e.g. Pensions info, Bloomsbury Masterplan
- Sector-leading open rates
Key contact: internalcommunications@ucl.ac.uk
My 果冻影院 -听http://www.ucl.ac.uk/news/students
- Audience - 果冻影院 students
- Weekly internal e-newsletter
- Content priorities - developments relevant to all students, information to support students to get the most out of their experience at 果冻影院
Key contact: studentcommunications@ucl.ac.uk
Social media
Facebook -听
- Audience - prospective students, current students and some alumni
- Content priority - interesting happenings on campus, student experience, focus on 果冻影院 people, impressive research, Throwback Thursday, Friday Quiz
- Over 95,000 'likes'
- Varied audience, including current students and alumni
Key contact: digitalcommunications@ucl.ac.uk
Instagram -听
- Audience - prospective, current students and some alumni
- Content priority - striking, highly shareable images of 果冻影院 or 果冻影院 activity听
- Nearly 2,000 followers
Key contact: digitalcommunications@ucl.ac.uk
Soundcloud -听
- Audience - research/academic community, prospective students
- Content priorities - thoughtful analysis and opinion pieces, high-profile lectures, music and soundscapes of 果冻影院
- Storage platform for audio content
- 500,000+ subscribers
Key contact:听digitalcommunications@ucl.ac.uk
Twitter @ucl听-听
- Aimed at external and internal audiences interested in what's happening across the 果冻影院 community, with a focus on publically palatable information
- Nearly 10,000 followers
- View key information
Key contact:听digitalcommunications@ucl.ac.uk
Twitter @uclnews听-听
- Audience - 果冻影院 community and key external audiences (e.g. journalists)
- Content priority - key 果冻影院 news/coverage and institutional announcements
- Over 28,000 followers
Key contact: digitalcommunications@ucl.ac.uk
果冻影院TV -听
- Audience - academic/research community, prospective students
- Content priorities - content that shows academic leadership, facilities on campus, global and local impact
- Nearly 1.5 million views in total
- 6,000+ subscribers
Key contact:听digitalcommunications@ucl.ac.uk
Flickr -听
- Audience - prospective students, 果冻影院 community
- Content priorities - showcasing huge variety of student and staff activity
- Good sets of images
Key contact: digitalcommunications@ucl.ac.uk
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